I’ve been involved in the chimney industry since the late ‘70s when my wife and I started our chimney sweeping business. Anyone who was a sweep during this time enjoyed a business that boomed during the fall and winter, then fell off in the spring and summer. How times have changed. In these early days, there were no criteria for chimney inspections. Chimney sweeps swept the chimney, maybe noted some issues to the homeowner about the soot level,and left. Litigation and insurance companies started to change the industry and were the basis for developing the industry’s Standard of Care. 
Taking the NFPA 211 Annex and placing it into installation type.
One day, at the turn of the century, as I sat on my deck relaxing, my mind wandered back to the year 1998 when a bunch of guys and I drafted the Levels of Inspections, Degrees of Access, and the list of inspection items in Chapters 14 & 15 and in the NFPA 211 Annex. As I thought about how it would be incorporated into a chimney technician’s inspection, I realized it would be difficult for the technician to try to hit all the inspection items from memory. Additionally, some items would apply to one type of installation, but not all. Today, 25 years later, some chimney technicians are still missing inspection items from NFPA 211. It’s almost as if our industry Standard of Care slipped through our fingers. Is it because there are too many items for a technician to inspect? No, we've become lazy and pick and choose what we want. This led me to begin my 10,000 hours of creating what became the Flue and Hearth Notes™ inspection forms. 
Different Installation Types.
Forty years ago, before NFPA 211’s Inspection criteria, an inspection form was created with a fireplace and a handful of inspection items to check. It was in triplicate form, and chimney sweeps used it for all types of installations. It was used for all chimneys. However, a fireplace inspection differs dramatically from a chimney serving a gas water heater and an oil boiler venting into one flue. Unfortunately, some chimney sweeps and technicians still use these forms.  Twenty years ago, I envisioned building a comprehensive inspection form Based on NFPA 211 but for specific applications such as a Masonry Fireplace, a Prefabricated Fireplace, a Masonry Thimble Chimney Serving an Appliance(s), and a Prefabricated Chimney Serving an Appliance(s).  Although these installations all have chimneys, each chimney vents a different type of heating unit or fireplace. In addition, the fuels can differ: LP gas, natural gas, oil, coal, wood, and pellets.
No installations are the same, but you will see the same types of defects.
Every installation is unique, but the types of defects are the same across the board. For instance, defects can range from vertical and horizontal cracks, protruding mortar joints, stacked liners, and misaligned liners to missing chimney liners.
Start creating a Unity track: Defining what’s important.
One of my all-time favorite stories is one Tom Grandy shared about a trip to the dentist. As with any dental visit, almost everyone gets the lecture about how to floss twice a day, and we are given the same demonstration of how to floss each time we brush. One day, after a lecture on flossing, Tom shared what we all feel, and the dentists regularly hear. “I hate to floss!” I suppose that day, the dentist had heard it for the umpteenth time, and he was ready. He responded, “OK, just do the teeth you want to keep!” This has similarities to our industry. A technician can’t just pick and choose what they want to search for (the insurable cracked flue liner). All inspection items must be investigated (NFPA 211, Chapters 14, 15, and the Annex). I felt pulling all this together would create unity on chimney inspections in our industry since it didn’t seem to be happening.
The start of the Flue and Hearth Notes™ (10,000 hours) of form building and why and how they are built.
I began with the vision of a unified form. I grouped inspection items with installation types. I further included an area for defects related to specific areas, such as a chimney liner. I grouped inspection items per area where they were found in the chimney or fireplace. I included information on appliances. I had professionally created drawings and pulled everything into multiple inspection report forms. Recently, I added more forms to the offering and broke them down by fuels. We now have eight form types: Masonry Fireplace, Masonry Fireplace with a Hearth Stove, Masonry Fireplace with an Insert, Masonry Thimble Chimney Serving a Solid Fuel Appliance, Masonry Thimble Chimney Serving a Liquid Fuel Appliance(s), Prefabricated Chimney Serving a Solid Fuel Appliance, Prefabricated Chimney Serving a Liquid Fuel(s) Appliance, and Prefabricated Fireplace and Chimney. We have Level I and Level II forms for each installation type. That’s 16 forms in total. But then, we went a step further.

​I recently read that people spend much of their spare time on smartphones and the internet. Hey, with so much information and entertainment, why pick up a book or learn a new hobby when you can watch someone else in an app? The desire to discover, learn more, understand, and be the best is diminishing. Instead of scanning the entire flue, searching every crack and joint, the inspection often stops at the vertical crack in the flue tile. It’s like a “good enough” mentality. When it comes to chimneys, if defects are missed, is this ever “good enough”? It seems that we, as an industry, are failing the American Public.
Insufficient or poor-quality information
I’ve been sent reports from homeowners all over the US. They are concerned, and from these reports I’ve seen, they have a right to be. Some of these reports have been from industry “leaders.”
In these reports, confusion is woven into many of the inspection reports I’ve received. Some contain a multitude of pages (up to 20+). Some have paragraphs on some pages, and several pages later, the corresponding image sits surrounded by other images. Connecting the paragraphs with the photos is impossible in the homeowner's eyes. In addition, I’ve picked up on some defects from the pictures not mentioned in the report and incorrect information in the report.
Some sweeps still use the old single fireplace with checkboxes from almost four decades ago. The customer wonders what a fireplace form has to do with their oil boiler and gas water heater. Then there’s NFPA 211 Chapters 14 and 15, along with the inspection items, which aren’t listed on these old forms. 
 Some reports contain technical jargon and scary words like condemned, house fire, death, etc. The customers don’t understand what’s going on. They feel pushed and aren’t sure where to turn to get their questions answered. Sometimes, a competitor straightens them out. Other times, they find us online and send us copies of their reports. This is a credibility wrecker within this industry. 
Customers won’t buy something they don’t understand.
Customers who don’t understand why they need a repair may get a second opinion because the report is weighted in technical jargon and scare tactics. It’s essential that the customer understands the defect first and then is presented with a solution written in an easy-to-understand manner. That’s called solution selling. Present the defect so the customer understands the problem. THEN, present the solution, which usually sells itself. Customers feel better because they “get it,” they are making an informed decision, and aren’t pressured by threats such as “Your house will burn down.”
No unity of inspections
In 1998, a group of chimney specialists created Chapters 14 and 15, including the Levels of Inspection and the inspection items in the NFPA 211 Annex. The goal was to eliminate confusion about chimney inspections and streamline the industry. This created the chimney industry Standard of Care. Unfortunately, not all chimney inspection technicians use this information, even today, 25+ years later. 
Imagine if each airline pilot's prep before a flight with 250 people wasn’t standardized with an industry-standard preflight checklist. Some might take shortcuts. Others will take a long time to check everything. But no one would be on the same page. This lack of coordination historically resulted in accidents. When there is no consistency, problems arise. This is happening in our industry.
The future of our industry depends on unity, particularly chimney inspections. This was the goal in 1998, which was the thorn in everyone’s side).
If our industry continues to ignore the Levels of Inspection and not follow the requirements set forth in NFPA 211 Chapters 14 & 15 and items in the Annex, it will not end well. Usually, this happens with litigation. It is already happening. It’s called failure to report. That’s also in NFPA 211. NFPA 211 Chapters 14 & 15 are now case law. The precedence is set. If you are not following the Inspection of Existing Chimneys (chapter 14) and hitting these items, it’s just a matter of time. It may lead homeowners to get rid of their fireplaces.